Respect the Style Guide: The Importance of Consistency in Design

Style guide illustration

If you want to earn trust and respect from your users and customers, consistency in your branding is crucial. Consistency means the tone, feel, and style of the company’s branding is the same everywhere it appears. It means committing to the visual appearance of your product and its marketing and not trying to sell yourself as anything else. This creates loyalty in users and customers as they get a solid sense of who you are as an organization. (more…)

Good Design Can Revolutionize an Industry

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When it comes to operating equipment and machinery that are governed by environmental rules and regulations, there are many reasons it is unquestionably a good idea to be in compliance. Fines for failing to do so are massive, often in the hundreds of thousands or even millions of dollars. More tangibly, compliance also cuts costs and saves money by not losing valuable product from leakage. In fact, the EPA estimates that facilities can save $730,000 per year (per facility) by complying with Leak Detection and Repair (LDAR) regulations. Proper functioning of refinery equipment is also better for the long-term functioning of the machinery that helps avoid dangerous breakdowns and expensive fixes. (more…)

The Importance of Design in Digital Therapeutics

Digital therapeutics design example

Find me a person who has no issues with the medical industry and I’ll find you a pig that can fly. There isn’t a person around who isn’t disturbed or appalled by the industry for one reason or another. These reasons range from misleading or inaccurate information, expensive and potentially dangerous misdiagnoses, overworked doctors and nurses too hurried to give patients the time they need, mountains of confusing rules and regulations, baffling insurance practices, costly hospital services and equipment, and finally, sick, scared patients who have no choice but to work within this system. (more…)