The A+L “Pyramid” Mark
The story behind the mark
Just like the great pyramids in Egypt, our mark represents a seemingly simple design, yet a complex underlying structure requiring vast amounts of technical expertise and engineering. It’s solid and bold. It’s a road fading into the horizon, representing forward motion and the long-term relationship we build with our clients while on this journey. The left side is the finished product, whereas the right side is a peek under the hood: the scaffolding, the inner workings, the multi-tiered solutions. The right side also shows a hint of the A in Art, the L in Logic, and the + which joins the two, creating a synergy of elements, greater than just Art and Logic.
use on dark backgrounds
use on light backgrounds
The logo can also be overlayed on a photo backgrounds as you can see at the top of this page.
Typically, social sites will resize the icon to fit their standard size, so pick a large size when uploading. Also, some sites display square icons, while others are round.
These have a transparent background and can be used for toolbar icons, dock icons, shortcuts, overlays, etc.
Our brand is monochromatic for a number of reasons. One, it doesn’t conflict and clash with its surrounding environment. It allows us the flexibility to be playful with our content, ie: our blog, social site headers, illustrations, swag, etc. We’re not constricted to one color palette. The colors are not true black and white, but rather a warm dark grey and a slightly aged beige/grey, representing our 30 years in the business.
main content text
bylines, subtext, etc.
headers, titles, etc
buttons, call to actions
We will continue using our hero colors, teal and red, however these colors should not appear in the logo, only in the surrounding content for attention-getting and call-out purposes.
Download all icon files, variations, formats, etc.