The A+L “Pyramid” Mark

The story behind the mark

Just like the great pyramids in Egypt, our mark represents a seemingly simple design, yet a complex underlying structure requiring vast amounts of technical expertise and engineering. It’s solid and bold. It’s a road fading into the horizon, representing forward motion and the long-term relationship we build with our clients while on this journey. The left side is the finished product, whereas the right side is a peek under the hood: the scaffolding, the inner workings, the multi-tiered solutions. The right side also shows a hint of the A in Art, the L in Logic, and the + which joins the two, creating a synergy of elements, greater than just Art and Logic.

Variations

Vertical

Horizontal

Social Icons

Typically, social sites will resize the icon to fit their standard size, so pick a large size when uploading. Also, some sites display square icons, while others are round.

Basic Icons

These have a transparent background and can be used for toolbar icons, dock icons, shortcuts, overlays, etc.

Brand Colors

Our brand is monochromatic for a number of reasons. One, it doesn’t conflict and clash with its surrounding environment. It allows us the flexibility to be playful with our content, ie: our blog, social site headers, illustrations, swag, etc. We’re not constricted to one color palette. The colors are not true black and white, but rather a warm dark grey and a slightly aged beige/grey, representing our 30 years in the business.

Download

Download all icon files, variations, formats, etc.