XDAM has partnered with Art+Logic to develop its Digital Asset Management (DAM) system since 2005. Art+Logic developed XDAM from a simple photography organizing tool for photo labs and photographers in the entertainment industry into a full-featured, customizable enterprise multimedia management system deployed by NBCUniversal, Discovery Communications, Getty Images, New York Daily News, Starz, and the Hallmark Channel.

The X in XDAM stands for eXtensible, and Art+Logic developed XDAM to meet the unique needs of each customer’s photography workflow by providing a core set of tools used across all types of organizations coupled with the ability for each customer to specify the roles, permissions, metadata, and workflow peculiar to them.

Art+Logic helps XDAM build to order for each of their customers, developing a solution tailored to their specific needs, while maintaining a core code base which is over 95% common to all deployments. The architecture designed by Art+Logic enables us to develop unique solutions for multiple XDAM customers in parallel, with new features being added to the benefit of each client.

+ Project: NBC Universal XDAM

Art+Logic has produced more than a dozen XDAM projects for the NBCUniversal Photography department since 2007. NBCU uses XDAM to organize over 12 million assets (75 terabytes) in 30,000 projects for 2,000 shows across dozens of networks. Much of the innovation of XDAM has been developed first for NBCU and then distributed to or customized for other customers, such as the ability to specify their own metadata fields for projects and media and to automatically apply project metadata to media as it is uploaded. Art+Logic first developed a companion application for NBC fully integrated with XDAM for sharing selected content with non-XDAM users like news and publishing outlets.