ADA-compliant, designed and developed to exceed best-practices benchmarks.
Client: Theatre Development Fund
Project: TANYC, TDF App Based On Website, ADA Compliance, App Update
Through multiple projects on multiple platforms, through difficult 3rd-party integrations, through even the Pandemic that threatened to shut down Broadway for good, Art+Logic and TDF have built a warm relationship that surpasses the client-service provider model and centers on compassion, transparency, supportiveness, and trust.
The Theater Development Fund (TDF) has been working since 1968 as a not-for-profit service organization providing support to theatrical works of artistic merit. TDF is one of several organizations deeply embedded in the promotion and management of the Broadway, Off-Broadway, and Off-off Broadway production community. Their services are used by visitors to NYC looking to “take in a show.” Through TDF’s website and familiar street-level kiosks, they can the vast set of theaters, shows, and show-times of the NYC theater scene.
Art+Logic was contacted by TDF’s internal IT team leadership in 2010 to create native iOS and Android applications.
This marked the beginning of a collaborative relationship spanning more than a decade and which continues to this day.
In 2010, early in mobile application development history, TDF wanted to bring their popular website and it’s search functionality to the mobile platform. Art+Logic created tkts, a solution still in use today, and in maintenance with Art+Logic. “tkts” provides real-time listings for all Broadway and Off Broadway shows along with a purchasing portal for discounted tickets.
It received more than 12,000 downloads in it’s first 4 days in the app store
It received more than 12,000 downloads in it’s first 4 days in the app store and provides a comprehensive search where users can find descriptions, performance schedules, theater locations, and accessibility information for virtually all the plays, musicals, and dance performances happening in New York City.
In 2019, TDF asked Art+Logic to revisit the tkts applications and update them to support a more integrated payment system. We took this as an opportunity to also update the application codebase. While the upgrade work was suspended as Broadway shut down during the pandemic, we were able to complete the work in 2020, giving TDF time to focus on reopening Broadway.
Theatre Access New York City
In 2015, TDF asked us to prepare a proposal to redesign the current TDF site to be ADA compliant. Based upon our recent work redesigning the Trader Joe’s website for ADA compliance, we developed a detailed plan of implementation for TDF. We lost the bid due to the projected cost of the effort, however, we continued to keep in touch with our primary contacts at TDF.
In reviewing our earlier proposal, TDF realized that we had identified areas of focus, best-practices, and standards that were sorely lacking in their new site.
We crafted a solid HTML5 framework, following WAI-ARIA guidelines, with properly organized headings and verbose labels and descriptions, ensuring navigation and instructions are always clear. The end result is a fully accessible, keyboard friendly, ADA compliant site for theatre goers to find accommodation-specific shows on Broadway.
We constructed a solution to deal with this data-heavy site. We increased the normalization of the database to improve the clarity and efficiency of the mapping between shows and their accommodations. Within the application logic, we ensured that the filters were applied in an effective order. Moreover, to save user effort, we persisted most of the filters in a long-term cookie so that they would not need to be re-entered repeatedly; however, we stored the optional search string in a short-term cookie so that the user would not have to go through the trouble of resetting it after a search. In the browser, we relied on HTML attributes to support the CSS styles and ARIA capabilities to help users select filters and get results.
Art+Logic continues to maintain this website.
3rd-Party Integration for Theater Managers
Other retrofits required to bridge the gap between the 3rd-party platform’s functionality and supporting the entirety of TDF’s business logic.
Art+Logic continues to maintain the integration.