Measuring your ‘efficiency’ and calling you out in real time. That’s exactly what Optifye’s AI software promised… and it sparked a firestorm online. Optifye, a Y Combinator-backed startup, developed AI cameras that track factory workers in real time. A demo video showed a supervisor calling out ‘Worker 17’ for not being productive enough. The response? Massive backlash. Critics called it ‘sweatshops-as-a-service.