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Design Services

Designing for an experience.

Our design team applies Design Thinking methods and UX strategies to creating human-centered experiences. Our process requires a deep understanding of the feature requirements, business goals, workflows, and mindsets of the users to ensure a custom experience is beautifully designed to meet your business (and customer) needs.

Our Design Services

UX Design, Research, Analysis

A well-designed user experience allows you to define customer journeys that are most conducive to business success.

Information Architecture

There’s an art (and logic) to structuring and organizing your content and features to support findability and usability.

Wireframes, Mockups, Prototypes

Save time and effort by discovering, defining, and refining a project’s needs and goals — prior to development.

Custom Interface Design

Proper UI design creates a link between your application and your customers by making features easy to use.

Accessibility

We design with ADA accessibility in mind. Color contrast, page structure, and ease of use to meet today’s WCAG guidelines.

Logos and Branding

Love at first sight. Make a memorable impression by projecting a solid, well-designed visual brand to your customers.

Custom Icons and Illustrations

Memorable and easy-to-read icons enhance usability. Illustrations often provide clarity. We do that, too!

Our Design Process

UX Design — Fulfill your users’ needs.

UX Design provides the critical research and analysis required to fully understand your project’s requirements. Proper design includes a deep dive into your business goals, customer demographics, competitor analysis, features, functionality, and, ultimately, how to measure the success of your project. We follow a four-phase approach of Discovery/Research, Design (sketching and wire-framing), Iterate and Development Support. This ongoing process often parallels design and development efforts.

Prototype — Measure twice, cut once.

Our team designs interactive prototypes, allowing stakeholders to experience the “user flow” first hand — the first real experience of the interface. This process generates valuable feedback when testing early ideas and assumptions. Developers can thereby identify technical hurdles early on. This is an iterative design process — all prior to development.  

In UI Design, we trust!

Later, often in parallel with development, design efforts shift focus towards creating a look and feel that matches your vision. A Design System will be created and integrated into your application during the development process. This system keeps visual standards consistent throughout the project, which is so important with regards to user acceptance and customer loyalty.

 

Need a Logo?

Our design team can help you with that, too! We have extensive design experience in more than software. We’ve designed in the fields of advertising, branding, marketing, and publishing: websites, email, newspapers, billboards, magazines, and good old-fashioned books.  Been there, done that! 

Our Design Team

Daisey Traynham

Creative Director

Bert Mahoney

UX / UI Designer

Anne Barkette

UI / Interaction Designer
David Krenz - UX/UI Designer

David Krenz

UX / UI Designer

“Everything should be made as simple as possible, but no simpler.”

Albert Einstein

Role Based Design

Role Based Design

When designing custom software, designers often need to keep user roles in mind to make an efficient and effective user experience for multiple workflows. By taking a look at the needs of each user, we can design for multiple intuitive user flows while retaining a...

From Spreadsheets to Websites

From Spreadsheets to Websites

Businesses are now facing an ever-growing amount of data which is pushing the boundaries of what can be done with spreadsheets and macros. Transactions are expected to happen at a faster pace, involving multiple users from different departments in varying locations. More information is being tracked and reports should be dynamically generated based on what’s happening – right now. Today’s smart businesses strive for instant and accurate results.

Design Roles – UX & UI

Design Roles – UX & UI

(. . . and how these are two very different phases of a software project)   Back in the day, we were all “web designers” - simply put. We knew everything from buying the domain name to launching the site and figured out everything in between as the project...

Coding the “impossible.” ®

Interested in developing a project with Art+Logic?
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