Design Services
Our design team applies Design Thinking methods and UX strategies to creating human-centered experiences. Our process requires a deep understanding of the feature requirements, business goals, workflows, and mindsets of the users to ensure a custom experience is beautifully designed to meet your business (and customer) needs.
Our Design Services
UX Design, Research, Analysis
A well-designed user experience allows you to define customer journeys that are most conducive to business success.
Information Architecture
There’s an art (and logic) to structuring and organizing your content and features to support findability and usability.
Wireframes, Mockups, Prototypes
Save time and effort by discovering, defining, and refining a project’s needs and goals — prior to development.
Custom Interface Design
Proper UI design creates a link between your application and your customers by making features easy to use.
Accessibility
We design with ADA accessibility in mind. Color contrast, page structure, and ease of use to meet today’s WCAG guidelines.
Logos and Branding
Love at first sight. Make a memorable impression by projecting a solid, well-designed visual brand to your customers.
Custom Icons and Illustrations
Memorable and easy-to-read icons enhance usability. Illustrations often provide clarity. We do that, too!
Our Design Process
UX Design — Fulfill your users’ needs.
UX Design provides the critical research and analysis required to fully understand your project’s requirements. Proper design includes a deep dive into your business goals, customer demographics, competitor analysis, features, functionality, and, ultimately, how to measure the success of your project. We follow a four-phase approach of Discovery/Research, Design (sketching and wire-framing), Iterate and Development Support. This ongoing process often parallels design and development efforts.
Prototype — Measure twice, cut once.
Our team designs interactive prototypes, allowing stakeholders to experience the “user flow” first hand — the first real experience of the interface. This process generates valuable feedback when testing early ideas and assumptions. Developers can thereby identify technical hurdles early on. This is an iterative design process — all prior to development.
In UI Design, we trust!
Later, often in parallel with development, design efforts shift focus towards creating a look and feel that matches your vision. A Design System will be created and integrated into your application during the development process. This system keeps visual standards consistent throughout the project, which is so important with regards to user acceptance and customer loyalty.
Our design team can help you with that, too! We have extensive design experience in more than software. We’ve designed in the fields of advertising, branding, marketing, and publishing: websites, email, newspapers, billboards, magazines, and good old-fashioned books. Been there, done that!
Our Design Team
Daisey Traynham
Bert Mahoney
Anne Barkett
“Everything should be made as simple as possible, but no simpler.”
Design Roles – UX & UI
(. . . and how these are two very different phases of a software project) Back in the day, we were all “web designers” - simply put. We knew everything from buying the domain name to launching the site and figured out everything in between as the project...
Designing for ADA Compliance (WCAG)
Navigating the physical world is hard enough for people with impaired vision. Imagine trying to navigate a website? or buying items on Amazon? something as simple as checking your online bank account is nearly impossible… unless the website meets WCAG compliance...
Art+Logic: Rebranding Ourselves
Who ARE we? You may have noticed that we changed our logo. We felt it was time to revise our design so it continues to represent our unique blend of art and logic while also connoting the kind of strong, solid, and innovative work we do. How to achieve this goal sparked some amazing conversations about who we are . . .
