Designing For An International Audience

world map

Reaching global audiences

The more I travel, the more I realize there are few things in this world that can be universally translated. “Hello!” works everywhere, that’s a given. Smiles are safely accepted world wide, or at least, in the places on my personal bucket list. And luckily, the word “coffee” or anything sonically resembling it will result in a cup of joe. Currently, I’m sitting in the garden of an art hostel in Sofia, Bulgaria, sipping said cup of joe.

Being the design junkie that I am, I always take note of signs, flyers, posters, ads and local magazines and realized graphic design aesthetics differ from culture to culture.

Initially, I sketched this post as a comparison of visual design among the varying cultures, but then I thought – how does this effect web design? We have the technology to sniff users’ locations and dish up localized sites, but a better approach would be to find a common ground that works across borders: technically, aesthetically and otherwise. (more…)