If you want to earn trust and respect from your users and customers, consistency in your branding is crucial. Consistency means the tone, feel, and style of the company’s branding is the same everywhere it appears. It means committing to the visual appearance of your product and its marketing and not trying to sell yourself as anything else. This creates loyalty in users and customers as they get a solid sense of who you are as an organization. (more…)
IoT World 2019 was definitely a solid show. We’ve been exhibiting or attending for 5 years now and it’s been great to see the show evolve. It’s gone through a few iterations as they’ve added and then removed “co-shows” like AI and Blockchain. This year’s co-show is Autonomous Vehicles. Fewer cool cars than I had hoped for, but still fun, informative, and useful.
Other than autonomous vehicles, the more general themes that stood out for me from this year’s show include: (more…)
(. . . and how these are two very different phases of a software project)
Back in the day, we were all “web designers” – simply put.
We knew everything from buying the domain name to launching the site and figured out everything in between as the project progressed. Granted, it was mostly static HTML, links had blue underlines, and was still a novelty, but the role “web designer” was a catch-all title for a fresh new industry — digital design.
My, how things have changed.
Similar to how the role of “neighborhood doctor” has branched into a myriad of specialized fields of medicine, the same has happened in the world of web design. Technological developments, more advanced tools, focus on human-centered design and in-depth studies of user psychology has caused web design to branch out into its own specialized roles. (more…)
When it comes to operating equipment and machinery that are governed by environmental rules and regulations, there are many reasons it is unquestionably a good idea to be in compliance. Fines for failing to do so are massive, often in the hundreds of thousands or even millions of dollars. More tangibly, compliance also cuts costs and saves money by not losing valuable product from leakage. In fact, the EPA estimates that facilities can save $730,000 per year (per facility) by complying with Leak Detection and Repair (LDAR) regulations. Proper functioning of refinery equipment is also better for the long-term functioning of the machinery that helps avoid dangerous breakdowns and expensive fixes. (more…)
Nondestructive Testing (NDT) is an approach to evaluating products or materials, that doesn’t require their disassembly or otherwise impair their functionality. NDT can employ magnetics, ultrasound, x-rays, and other technologies. Art+Logic has worked on a variety of NDT-related projects. The brief interview that follows, addresses some of the more common questions about NDT.
Andrew: Hi Bob. So let’s start out with me asking you, who does nondestructive testing? Is that something I could just jump into?
Bob: No, there are specially certified NDT experts who design the techniques and do the testing, and there are three levels of certification. (more…)
SXSW is right around the corner (the Interactive Festival is from March 8-12), and we’ll be there. Mark your calendars and come by and meet us. If you can’t make it to one of the events below, send us a note.