A couple of us were among the 100,000+ attendees at the recent NAB Show in April. If you’ve never been to the show, it would be kind of tricky to describe it fully since it’s rather broad and all-encompassing when it comes to media and digital content. The National Association of Broadcasters describes it as follows:
[NAB Show is] the world’s largest convention encompassing The M.E.T. Effect, the convergence of media, entertainment and technology. With 103,000 attendees from 166 countries and 1,700+ exhibitors, NAB Show is the ultimate marketplace for solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is where global visionaries convene to bring content to life in new and exciting ways. (more…)
We attended the SXSW Interactive Conference last week and it was just as busy, exciting, and informative as one would expect. We went to sessions covering everything from art and technology to medical software, hearables, wearables, IoT, audio software, software development, AR/VR, and how technology companies can give back to the community.
Medical software and wearables both covered issues relating to the use of data, with several discussions focusing on making the best use of the vast amounts of data that are now collected. Over at the wearables sessions, makers concentrated more on the accuracy of the limited types of data collected and shared their concerns about keeping users engaged with their wearable devices for more than three months. (more…)
Are you going to CES? We’ll be there. We expect to see some exciting breakthroughs in virtual reality (VR), augmented reality (AR) and mixed reality (MR) as well as new innovations in pro-audio equipment, Internet of Things (IoT) devices, and much more. It looks like the augmented reality presence at this year’s CES will be double what it was last year, so there will be plenty of new AR and VR devices to experience. If you need a development firm to help you with your AR device, let us know. (more…)
As we reach the end of 2016, let’s take a look at some of the stuff we wrote about over the course of the year. We shared our thoughts on custom software development, looking at the such things as: the differences between composing and improvising; the value of refactoring; the nuances of following a lean-startup model; the conflict between Apple and the FBI; what happens when bad projects happen to good people; and a top ten list of the ways in which software development is like parenting. (more…)
Why would developers or other technology-driven companies hire a development firm? It happens more often than you think, and maybe not for the reasons you would expect. Some developers (by which we also mean in-house teams at technology companies) always use outside software developers because they do not actually build stuff in-house. More often than not, however, we find that companies with in-house software engineers find themselves in need of outside help for a variety of reasons, five of which we’ll address here. (more…)