Art+Logic is sponsoring and presenting at Music Tectonics on October 27th and 28th. The virtual conference, with engaging and enticing presenters, promises me the opportunity to slip back into a world I once knew well and vicariously experience the road not travelled.
When I first moved to Los Angeles in 1997, I worked at a music publishing company in Film & Television licensing. I had the opportunity to learn, in the trenches, quite a bit about the art and business of music.
At the time, the industry was grappling with its response to how it would monitor, license, and monetize music on the Internet and I was looking up ownership on a glowing green fonted AS400. Through the office would walk some major names in music and I found some of my favorite musicians fishing through the pile of CDs left on the breakroom table by the music supervision company who sublet some of our offices.
Now, 20 years later, I’m re-entering that world but — as life so often does – from a place I would never have been able to predict as I drove from my house in the Valley to 9300 Wilshire each day.
This time, I know exactly — from a software development perspective — what an AS400 is and I also know intimately the landscape of developing audio, music, and Pro-Audio software solutions. Art+Logic will be discussing how to engage with a development company on your software (and hardware) concept. Our team will include expert MIDI 2.0 advisors, account managers, audio plug-in developers, and folks who have had the honor to work with Gibson, ECHO, Roland, Antares, Cakewalk, Yamaha, Line6 and Alesis.
During another session in the conference, Brett Porter will be moderating a panel on how technological advances have been effectively used to change the way we make and listen to music, leading to new forms of creativity in music composition and production. I am excited to learn how technology, once perhaps seen as the enemy of music, is leading the way in the democratization of its authoring, production, and distribution.
We look forward to answering your questions, offering some feedback, and maybe helping you take the next step in actualizing your transformative ideas in music technology.
I hope to see you there!