We Code the “Impossible”—Not the Impossible
At some custom software firms, it is their primary goal to make a sale–any sale–without concern for how the project will be accomplished. There are software salespeople who will promise the moon and stars in three months for a fixed cost of $10,000. In fairness to the developers at those firms, the salespeople do not involve them in the sales process, so they are usually the first to be surprised, long before the client is disappointed. Many software horror stories going back decades start in such ways.