If you want to earn trust and respect from your users and customers, consistency in your branding is crucial. Consistency means the tone, feel, and style of the company’s branding is the same everywhere it appears.
Who ARE we? You may have noticed that we changed our logo. We felt it was time to revise our design so it continues to represent our unique blend of art and logic while also connoting the kind of strong, solid, and innovative work we do. How to achieve this goal sparked some amazing conversations about who we are . . .