Respect the Style Guide: The Importance of Consistency in Design

Style guide illustration

If you want to earn trust and respect from your users and customers, consistency in your branding is crucial. Consistency means the tone, feel, and style of the company’s branding is the same everywhere it appears. It means committing to the visual appearance of your product and its marketing and not trying to sell yourself as anything else. This creates loyalty in users and customers as they get a solid sense of who you are as an organization. (more…)