If you want to earn trust and respect from your users and customers, consistency in your branding is crucial. Consistency means the tone, feel, and style of the company’s branding is the same everywhere it appears. It means committing to the visual appearance of your product and its marketing and not trying to sell yourself as anything else. This creates loyalty in users and customers as they get a solid sense of who you are as an organization. (more…)
Who ARE we?
You may have noticed that we changed our logo.
We felt it was time to revise our design so it continues to represent our unique blend of art and logic while also connoting the kind of strong, solid, and innovative work we do. How to achieve this goal sparked some amazing conversations about who we are, what we do, and how we want to position ourselves in the market.
And so, the journey began…