Creating Consumer Apps: What you need to know

The overwhelming popularity of mobile apps has contributed to many success stories for a lot of companies, but that popularity has also caused a saturation of the market as many app developers try to cash in on the trend. Back in 2007, when Apple launched the iOS platform (it was called iPhone SDK at that time ), the world first became acquainted with the mobile app.  In those days, virtually any app that made it to Apple’s App Store had a decent chance of being perused and downloaded. Today, businesses creating a new app face a daunting amount of competition in the App Store as well as in Google Play and on other app marketplaces such as Amazon. If you’re thinking about developing an app, or are already invested in the process, here are a few considerations that might help your app stand out and become successful. (more…)