Book Review — BADASS: Making Users Awesome

Badass: Making Users Awesome

The frustrating thing, I guess, is that all of us who make software want to make great software. Maybe there are exceptions to that deep down in the guts of some development shop in a government bureaucracy or the kind of  Enterprise Development with Capital Letters shop that gives that world a bad name, I don’t know. The problem is that there are decades of experience on making great code, but much less so on how to make software that is great for our users.

It’s made worse by the fact that for most of us, the code is invisible to our bosses/clients, but as soon as you can see or touch or use something, everyone thinks that they’re an expert on How Things Should Be Done (and often decisions are made not on the basis of expertise or empirical data but by HIPPO). (more…)

The “UX” in “UI/UX”

Image of person mapping user experience. Photo by Alvaro Reyes on Unsplash

If you read the range of articles out there written on the subject of User Experience Design (UXD), you’ll find varied opinions about what it is in practice. Some say UXD is just about user studies and research to gather actual user data that will inform the design process. Some say the “UX” is about what users feel when they experience a product. Pretty much all of what experts write about “UX” is true, depending on what sort of product is being developed.